Marketing

What’s ideal Image and Video File Size and Dimensions in Social Plan

Modified on: Wed, 5 Oct, 2022 at 7:08 PM

For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:

	Format	Maximum File Size	Aspect Ratio	No. of Images	MultiMedia
Facebook Pages and Group	PNG JPG GIF	10MB	Recommended – need to keep the Width*Height – 1280 x1080 Minimum 600 x 315 pixels	Unlimited Image(s) – Recommend to post 10 Image(s) or less	Not Allowed
Instagram Business Profile	PNG JPG	8MB	Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels	10 Image(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages	PNG JPG GIF	8MB	Maximum 6012 pixels x 6012 pixels	9 Image(s)	Not Allowed
Twitter	PNG JPG GIF	5MB	Recommended – need to keep the Width*Height – 1280 x1080	4 Image(s)	Not Allowed
GMB	PNG JPG	10MB	Must be greater than WidthHeight – 250250	1 Image	Not Allowed

Notes

1) Multimedia format – Posting Image(s) and Video(s) together in a single post

2) As you experiment with different kinds of images, only then you’ll realize which works best for your brand. By default, these two sizes are impeccable

Horizontal (landscape): 1,024 pixel X 512 pixel

Vertical (portrait): 800 pixel x 1,200 pixel

Video

		Max File Size	Duration	Aspect Ratio	No. of Video	MultiMedia
Facebook Pages and Group	MP4 MOV	1 GB	1 sec -20 mins	Between 16:9 and 9:16	1 Video	Not Allowed
Instagram Business Profile	MP4 MOV	100 MB	3 sec – 60 sec	Between 4:5 and 16:9	10 Video(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages	MP4 MOV	200 MB	3 sec – 30 mins	Between 1:2.4 and 2.4:1	1 Video	Not Allowed
Twitter	MP4 MOV	512 MB	0.5 sec – 140 sec	Between 1:3 and 3:1	1 Video	Not Allowed
GMB	–	–	–	–	–	Not Allowed

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What’s ideal Image and Video File Size and Dimensions in Social Plan